Google Sheets
Prepare and manage recipient data.
Built for Google Workspace.
Mail merge that actually feels simple.
The familiar spreadsheet + document mail merge workflow, built for Google Workspace.
Prepare your recipients in Google Sheets. Write your message in Google Docs. MergeFlow connects the two and handles personalization, previewing, and sending.
No separate campaign builder. No unfamiliar message editor. Just the Google Workspace tools you already know.
| First Name | Last Name | |
|---|---|---|
| Oscar | Lee | oscar@example.com |
| Jamie | Ruiz | jamie@example.com |
| Priya | Nair | priya@example.com |
MergeFlow
Hi {{First Name}},
Welcome to {{School}}! Here is everything you need for your first week.
Welcome, Oscar!
To: oscar@example.com
Hi Oscar,
Welcome to Valley School! Here is everything you need for your first week.
Familiar by design
A familiar mail merge workflow — built for Google Workspace.
Traditional mail merge works because the workflow makes sense: your recipient data lives in a spreadsheet, your message lives in a document, and the two come together when you're ready to send.
MergeFlow brings that same familiar approach to Google Sheets and Google Docs. There's no separate campaign builder and no proprietary editor to learn.
Already know Word + Excel mail merge? You already understand MergeFlow.
Traditional Mail Merge
Common Word + Excel workflow
- Spreadsheet — Recipient Data
- Document — Message Template
- Merge Fields
- Preview
- Send
MergeFlow
Google Workspace workflow
- Google Sheets — Recipient Data
- Google Docs — Message Template
- Merge Fields
- Preview
- Send
Right tool, right job
Your data belongs in a spreadsheet. Your message belongs in a document.
MergeFlow keeps each part of mail merge where it naturally belongs. Manage recipient information in Google Sheets, compose your message in Google Docs, and move between the two without rebuilding your campaign somewhere else.
Google Docs
Write and format your message naturally — with images, tables, fonts, and layout.
- Images
- Tables
- Formatting
MergeFlow connects the two.
How it works
Three steps, start to send.
Prepare your data
Start with a Google Sheet containing your recipient information. MergeFlow validates your data and identifies the fields available for personalization.
- First Name
- Last Name
- School
- Department
Build your message
Create or select a Google Docs template and insert merge fields directly into your message. Reuse an existing template and MergeFlow will detect any mismatched fields and let you remap them to your current spreadsheet.
Hi {{First Name}},
Welcome to {{School}}!
Template field remapping available
Preview & send
Preview personalized messages, send yourself a test, review the campaign, and send directly through your Google account.
More than plain text
Because your message lives in Google Docs, you get real formatting.
MergeFlow sends the document you already wrote — including images, tables, fonts, lists, and styling. There's no need to squeeze rich content into a tiny email composer.
Inline images
Drop in logos, headers, photos, or screenshots just like any document.
Tables
Present structured information in rows and columns that stay readable.
Fonts & styling
Use headings, bold, italics, colors, and lists exactly as you format them.
Full Google Docs editor
Compose in the familiar editor you already use every day.
Welcome to Valley School!
Hi {{First Name}},
School logo image
We're excited to have you join {{Department}}. Here is everything you need for your first week.
| Item | Date | Location |
|---|---|---|
| Orientation | Monday | Main Hall |
| Welcome packet | Tuesday | Front Office |
See you soon,
The Valley School Team
Built into the tools you already use
Less switching. Less setup. Less friction.
Google Sheets recipient management
Keep recipient information in the spreadsheet environment you already know.
Google Docs templates
Write and format messages naturally instead of learning another campaign editor.
Merge fields
Personalize subjects and message content using columns from your spreadsheet.
Preview before sending
See personalized messages before the campaign is sent.
Test emails & send safeguards
Send yourself a test and review campaign details before launching.
Send only new recipients
Add new recipients later and avoid intentionally resending to recipients already recorded as sent.
Inline images and formatting
Use common Google Docs formatting and inline images in your email template.
Reuse & remap templates
Reuse an existing Google Docs template. MergeFlow detects field mismatches and lets you remap them to your current spreadsheet.
Control
You stay in control.
MergeFlow doesn't replace your Google Workspace workflow. It works inside it.
Your account sends the email
MergeFlow sends messages using the Google account authorized by the user.
Your recipient data stays connected to your Sheet
Recipient information and campaign status remain associated with the Google Workspace files used for the campaign.
Nothing sends without review
MergeFlow includes a campaign review step before sending.
Who it's for
Who is MergeFlow for?
Schools & Districts
Send personalized communication while continuing to work in Google Workspace.
Businesses
Create individualized outreach without learning a separate campaign editor.
Nonprofits
Communicate personally with supporters, volunteers, participants, or members.
Google Workspace Teams
Turn an existing spreadsheet and document into a streamlined mail merge.
Mail merge shouldn't feel complicated.
MergeFlow brings recipient data, document templates, personalization, previews, and sending into one familiar Google Workspace workflow.
Coming soon to Google Workspace Marketplace.
MergeFlow is preparing for beta and Marketplace release. Questions in the meantime?
Contact support